I have seen the term “communications consultant” crop up a few times in recent months, be it on social media or on the web. As it is something related to my own industry and sector, I thought I’d write this blog post. So, what is a communications consultant and what do they bring to the table?
A communications consultant could tackle a number of different tasks, or be instructed to help with a specific part of a project. The mission “if you wish to accept it” is good communication, helping all parties involved to reach a desired destination.
Consultants may be employed to help with a new website (writing up a development spec, or looking at user experience), review company branding or evaluate the effectiveness of a marketing campaign and/or marketing materials. The job is to deliver a ROI (return on investment), finding new and better ways to connect with a target audience. This means they will need to understand your sector, product or service.
A communications consultant would be responsible for reviewing and understanding a project, then outlining his/her feedback, processes, experiences and suggestions. A good communications consultant would feed from your company ethos and history, sometimes it is not about reinventing the wheel, but improving what you already have.
Hiring a communications consultant should not be tricky. I recently read that they should have at least 10 years experience in the communications field, so I’d suggest asking this, plus requesting case studies. A good communications consultant should bring personal experience and knowledge to the table, this comes with time.
It is important for both the consultant and person(s) hiring to set realistic targets and deadlines, especially if the topic of the day is “organic search”. Working together can deliver new opportunities for everyone. A consultant can build new relationships, meet key decision-makers, gain experience and case studies. An employer would obtain expertise and additional skills, helping a business to develop and grow.
I hope this post has provided some food for thought? The tech industry has certainly evolved over the past decade or more, there are many moving parts and different ways to obtain online success. For those hungry to learn and develop their skills, I don’t think you can find a more exciting industry to be in.
If you have a question about communications consultants then feel free to contact me using the social links below. Alternatively, please check out Tidy Design to view some of our recent cast studies.Posted: 1st August 2020.
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